Masters In Digital Marketing UK for Indian Students

masters-in-digital-marketing-in-uk

Are you a graduate aspiring to earn a Master's Degree in digital marketing in the UK? There are some students out there who have taken up this challenge. But why do they need to study abroad? The course can be anything in the digital marketing field, making it diverse and exciting.In the United Kingdom, a master's degree in digital marketing is a one-year postgraduate degree known as an MSc (master of science) or MA (master of arts). Tuition fees for some of the top-ranking UK universities range from 15,000 to 29,000 GBP, making masters in digital marketing more affordable in the UK than in other study-abroad destinations. Indian students planning to pursue the degree should budget for a total cost of 30 lakh INR.

Why Pursue Masters in Digital Marketing in UK?

More and more universities are offering postgraduate digital marketing qualifications and degrees. The degree is required for employment and expanding an individual's knowledge, skills, and learnings. Here are some aspects that influence international students' admission to Digital Marketing programmes in the UK:

  • Among the universities offering the course in the UK are globally accredited and well-known institutions such as King's College London.
  • Within six months of finishing the course, digital marketing graduates have an employment rate of around 96%.
  • Some universities provide placement opportunities to help students find work in the UK.
  • Numerous scholarships are available for international students pursuing master's degrees at UK universities.
  • The career-oriented master's degree opens up a wide range of employment opportunities in the UK and worldwide.
  • Digital Marketing Graduates can earn between 60,000 and 70,000 GBP per year on average.
  • A master's degree in Digital Marketing in the UK can help you land jobs with recruiters such as ROOK, Hootsuite, EDF Energy, Google, Microsoft, LinkedIn, etc.

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Masters in Digital Marketing in UK: Course Highlights 

Digital marketing courses in the UK place a strong emphasis on employability. They provide various opportunities for students to demonstrate their professional skills and practise their learnings and assessments. Over a year, you will learn how to promote goods and services for businesses and brands, create digital marketing campaigns, and set and evaluate KPIs for the team and yourself.

Course Name

Masters in Digital Marketing in UK

Duration

1-year

2-years with professional placement

Eligibility

Bachelor’s degree with at least 55%

Exams Required

IELTS, TOEFL, PTE

Fees

15,000 to 29,000 GBP

Salaries (entry-level with masters degree)

Avg- 70,000 GBP

Sectors

FinTech, Ecommerce, Software Development, etc

Top Universities Offering Masters in Digital Marketing in UK

Here is the list of below top-ranking universities in the UK for masters in digital marketing, according to QS World Rankings 2022, along with basic course information:

QS World Ranking, 2022 

University

Course Details

Course Duration

Fees in GBP / Year

#35

King’s College London

MSc Digital Marketing 

1 Year

29,850

#77

University of Southampton

MSc Digital Marketing 

1 Year

24,060

#202

University of Reading

MSc Marketing in Digital Marketing 

1 Year

13,600

#270

Heriot-Watt University

MSc Digital Marketing 

1 Year

19,176

#272

University of Surrey

MSc Digital Marketing & Channel Management (placement available)

1 Year

20,200

#302

University of Strathclyde

MSc Digital Marketing Management 

1 Year

23,050

#334

Royal Holloway University

MSc in Digital Marketing 

1 Year

21,500

#383

University of Kent

MSc Digital Marketing & Analytics (1-year/industrial placement route available)

1 Year

20,500

#601-650

University of Plymouth

MSc Digital & Social Media Marketing 

1 Year

15,200

#601-650

Coventry University

MSc Digital Marketing Management 

1 Year

16,600

#651-700

University of Portsmouth

MA Digital Marketing 

1 Year

16,400

#701-750

Northumbria University

MSc Digital Marketing

1 Year

15,500

#801-1000

Liverpool John Moores University

MSc Digital Marketing 

1 Year

15,600

-

The University of West of Scotland

MSc Digital Marketing

1 - 2 Years

13,000

Masters in Digital Marketing in UK: Eligibility

The basic eligibility criteria include a bachelor's degree in a relevant subject and language proficiency to get UK university admission. Here's the lowdown on master's degrees in digital marketing at top UK universities:

University

Score in Bachelors

ELP Scores

King’s College London

65% or 8/10

IELTS- 7.0, TOEFL- 100, PTE- 69

University of Southampton

55-60%

IELTS- 6.5 (R&W) 6.0 (S&L)

University of Reading

65% or more

IELTS- 6.5

University of Surrey

55%,

IELTS- 6.5 to 7.0

Royal Holloway University

55-60% or

IELTS- 6.5, TOEFL- 88

5.5-6.0 on 10

University of Kent

55%

IELTS-65, TOEFL- 90

Heriot-Watt University

55% or more

IELTS- 6.5

Northumbria University

55%

IELTS- 6.5

University of Strathclyde

55% or more

IELTS- 6.5

University of Plymouth

65% or more

IELTS- 6.5

Liverpool John Moores University

55%

IELTS- 6.5, PTE- 50-57

University of Portsmouth

55%

IELTS- 6.5

The University of West of Scotland

No minimum score

IELTS-6.0, TOEFL-78

Coventry University

55% or more

IELTS- 6.5

Admission Process for MS in Digital Marketing in UK

The majority of applications received by universities are reviewed holistically. The admission committee considers co-curricular activities, non-profit or social work performed, internships, and a variety of other factors besides grades.

  • When applying for admission to UK universities, international students must apply early enough to give themselves enough time to obtain a student visa.
  • Throughout the year, applications are accepted at various universities. Some of these institutions have an application deadline.
  • In the United Kingdom, most universities that offer master's degrees in digital marketing begin classes in September. International students must visit the universities' official websites to ensure they apply on time.
  • Universities may take 4 to 8 weeks to respond. Meanwhile, students can track their applications online through the application portal through which they have applied.
  • After receiving an acceptance letter, students must pay enrollment fees to confirm their seats at the university.

Want to know about the Application Process? Click Here

Documents Required for Masters in Digital Marketing in UK

The listed below documents must be submitted with the application package for master's degrees in digital marketing from UK universities:

  • Transcripts of previous educational achievements
  • Proof of language proficiency is provided in the form of an IELTS, PTE, or TOEFL score obtained directly from the testing agency.
  • Personal Statement- A statement of 300 to 500 words written by the candidate outlining their interests and skills for pursuing a master's degree in digital marketing.
  • LOR - At least one Professor LOR and At least one specialist LOR
  • Student Visa: International students planning to study in the UK must obtain a Tier 4 student visa.

Masters in Digital Marketing in UK: Course Subjects

This is a hands-on digital marketing course that includes a real-world marketing project and a simulated consultancy exercise. You will learn concepts, discuss trends, and analyse techniques in an interactive setting.

The course covers topics like:

  • Emerging digital communication techniques
  • Web analytics and insights into user behaviour
  • Impact of online and multi-channel retailing
  • Technology underpinning digital marketing
  • Advertising, public relations (PR) and sponsorship
  • Project design and management

Cost of Studying in Masters in Digital Marketing in UK

Aside from tuition, there are additional costs for international students. These include application fees, visa fees, residence fees, travel fees, and other expenses. Let's get into the specifics of these costs.

Pre-Arrival Costs in UK

Expenses you will incur while still in the comfort of your own home. These include university application fees, exam fees for studying in the UK, and visa applications.

Type of Expense

Cost (GBP)

Program Application Fee

50-100

IELTS Fees

160

Health Insurance

300 (per year)

TOEFL Fees

155

Visa Application Fee

348

Airfare

547

Tuition Fees for Masters in Digital Marketing in UK

The tuition fees for pursuing a master's degree in digital marketing in the United Kingdom for Indian students are approximated below:

University

Tuition Fees in INR

King’s College London

29.71 lakhs

University of Southampton

23.94 lakhs

University of Reading

13.53 lakhs

University of Surrey

20.10 lakhs

Royal Holloway University

21.40 lakhs

University of Kent

20.40 lakhs

Heriot-Watt University

19.08 lakhs

Northumbria University

15.47 lakhs

University of Strathclyde

22.94 lakhs

University of Plymouth

15.12 lakhs

Liverpool John Moores University

15.52 lakhs

University of Portsmouth

16.32 lakhs

The University of West of Scotland

12.93 lakhs

Coventry University

16.52 lakhs

UK Student Visa Process to Study Masters in Digital Marketing in UK

Students must apply for a UK student visa after receiving an acceptance letter from one of the universities. A tier-4 visa is required for courses lasting more than six months. The processing time for a UK student visa is approximately three weeks, but it may take longer during peak periods. Students planning to study in the UK must apply for a student visa at least three months before the course's start date to allow visa processing time.

The following requirements must be met to obtain a UK student visa:

  • Passport information
  • Acceptance letter from a recognised UK institution with a recent passport-size photograph
  • English language proficiency certificate
  • Proof of funds: 1,015 GBP (outside of London) or 1,265 GBP (London)
  • Bank statements, loan statements, or scholarship letters can demonstrate proof of funds.
  • After discussing the eligibility criteria and admission requirements, let us look at the expenses you will incur when studying for a master's degree in the United Kingdom.

Masters in Digital Marketing in UK with Scholarships

Because the cost of studying in the UK can reach around 35 lakh INR per year for Indian students, it is natural for them to seek financial assistance.

Some of the most popular scholarships available to international students pursuing a master's degree in digital marketing in the United Kingdom are listed below:

Scholarship

Awarding Agency

Award Amount

Business and Management Scholarships

University of Reading

Varies

Merit Scholarships for Indians

Northumbria University

2000

Global Scholarships

University of West Scotland

1,500

International Academic Excellence Scholarship

Coventry University

1,500

LJMU Achievement Scholarships

Liverpool John Moores University

3000 on tuition

PG-Taught International Scholarship

University of Plymouth

2000 off on your first year’s tuition and maybe offered10% off on successive years of tuition

Principal’s Masters Scholarships

Royal Holloway University

4000 reduction on tuition

International Academic Excellence Scholarship

University of Plymouth

50% of your tuition is waived off

Dean’s International Excellence Award

University of Strathclyde

4000

Jobs & Salary After Masters in Digital Marketing in UK

There is no denying that digitization has significantly impacted societies, industries, and businesses. Digital media platforms, which are deeply embedded in our daily lives, have emerged as the industry's new go-to for targeting and retargeting audiences. Because of the high demand for technical professionals, digital marketing has become an employee market.The possibility of pursuing a master's degree in the UK for an international student has improved since the UK implemented a two-year stay back for international students. Furthermore, with the opening of the economy following the COVID-19 pandemic, the job scope is expected to improve. Here are some of the specific job roles you can pursue with your master's degree in digital marketing in the United Kingdom:

Jobs Role

Salaries (GBP/year)

Content Marketing Strategist

78,500

Chief Marketing Officer

1,24,000

Creative Marketing Lead

78,800

Market Research Analyst

86,500

Digital Marketing Manager

94,100

Creative Writer

50,300

Brand Manager

1,15,000

Brand Ambassador

1,13,000

Campaign Specialist

72,500

 FAQ

If you're still unsure about which courses to take or which universities to attend for masters in digital marketing in UK, contact AECC Global experts right away. We are one of the best education consultants, providing comprehensive services to students seeking careers in digital marketing at UK universities.


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