MBA In Marketing

MBA in Marketing is a popular postgraduate specialisation among business administration students. This 1 to 2-year course teaches you the skills and knowledge in marketing strategies, branding advertising, and managing marketing resources. Many leading universities offer this course abroad, and the Return on Investment (RoI) is also very high after graduation.

MBA In Marketing: Course Highlights

To begin with, these are the highlights of the program we will be discussing in this article. These highlights will give you a basic idea about an MBA in Marketing program.

Program

Postgraduate

Course

MBA in Marketing

Duration of the Course

Between 1 and 1.9 years (based on top 5 universities)

Eligibility Criteria

{High school (10 + 2 equivelant), 60% recommended}, bachelor’s degree (preferably in business such as BBA),  {IELTS, PTE, or TOEFL (IELTS 6.5 or equivalent recommended)}, and entrance exams such as GMAT or GRE

Entrance Exams

{IELTS, PTE, or TOEFL (IELTS 6.5 or equivalent recommended), and GMAT or GRE 

Tuition Fees

Between 1495101 and 5404790 INR (based on top 5 universities)

Jobs 

Marketing Analyst, Chief Marketing Officer, Market Development Manager, etc.

Average Salary

1514628 INR (based on 5 jobs)

What is an MBA In Marketing?

An MBA has many specialisations, such as finance. Marketing is one of the most well-known Masters of Business Administration specialisations worldwide.

Best Colleges For MBA In Marketing

Here are the five most popular leading colleges for MBA.

Not only are they best for MBA in Marketing, but some are also among the top universities worldwide as per the QS World Rankings 2022. 

S.NO

College Name 

Country

QS World Rankings 

1

The University of Chicago

The USA

10

2

The University of Pennsylvania

The USA

NA

3

The University of North Carolina – Chapel Hill

The USA

102

4

Bangor University

The UK

Between 601 and 650

5

Coventry University

The UK

Between 651 and 700

MBA In Marketing: Subjects

The MBA in Marketing subjects are divided into core and elective brackets. These subjects are updated as per the market trends and technologies. 

Please take a look at the topics you can study in this program: 

  • Management Concepts.
  • Management Information Systems.
  • Marketing Management.
  • Accounting and Managerial Decisions.
  • Strategic Management.
  • Human Resource Management.
  • Business Environment.
  • Advertising Management.
  • International Marketing.
  • Business Marketing Operations.
  • New Product Development and Marketing.
  • Integrated Marketing Communications.
  • Salesforce Management.
  • Marketing Research. 

MBA In Marketing: Syllabus

The MBA in Marketing program has a rigorous syllabus that will prepare you for any role in the marketing sector. 

So please have a look and decide if it's right for you or not: 

  • Management Concepts.
  • Business Environment.
  • Quantitative Techniques in Management.
  • Managerial Economics.
  • Statistical Analysis and Operations Research.
  • Managerial Communication.
  • Financial Management.
  • Cost and Management Accounting.
  • Marketing Management.
  • Consumer Behavior.
  • Production and Operations Management.
  • Advertising Management.
  • Human Resource Management.
  • Accounting and Managerial Decisions.
  • Strategic Management.
  • Entrepreneurship Development.
  • International Business.
  • Industrial Marketing.
  • Retail Management.
  • E-Commerce.
  • Service Marketing and CRM.
  • Management Information System.
  • Product and Brand Management.
  • Sales and Distribution Management.
  • Integrated Marketing Communication.
  • Logistics and Supply Chain Management.
  • Total Quality Management.
  • Management Control Systems.

Cost of Studying MBA In Marketing

The cost of studying MBA in Marketing abroad is high, and so is the RoI, as graduates enjoy lucrative salaries in marketing positions. Therefore, to pursue the course from one of the top colleges, we suggest keeping a budget of around 6000000 INR.

S.NO

College Name 

Course

Duration 

Tuition Fees in INR

1

The University of Chicago

MBA in Marketing Management

1.9 years

5382363

2

The University of Pennsylvania

MBA in Marketing 

NA

5404790

3

The University of North Carolina

MBA in Marketing

NA

4956259

4

Bangor University

MBA in International Marketing

1 year

1495101

5

Coventry University

MBA in International Marketing

1 year

1838876

Eligibility Criteria for MBA In Marketing

To enrol in the MBA in Marketing program abroad, you need to meet strict eligibility criteria. The minimum benchmark varies from university to university. 

First, however, please take a look at the general guidelines: 

  • To apply for an MBA in Marketing abroad, students must clear at least 10 + 2 or high school with at least 60% marks or equivalent GPA.
  • You need to also have a bachelor's degree, preferably in business, such as BBA. We recommend at least a 60% cutoff.
  • GMAT or GRE is also compulsory for MBA overseas. However, some universities have waivered this requirement.
  • Candidates must submit IELTS, PTE, or equivalent scores to prove their English language competency. The recommended score is IELTS 6.5 or equivalent. 

Exams Required for MBA In Marketing

The MBA in Marketing is a highly competitive course, so to enrol in the top universities for it, you need to score good points in entrance exams. Along with the IELTS, exams such as GRE or GMAT are compulsory for MBA.  

Name of the University

Exam Name

Minimum Band Requirement

The University of Chicago

IELTS, GMAT

7.0, NA

The University of Pennsylvania

PTE, GMAT

NA

The University of North Carolina

IELTS, GMAT

NA

Bangor University

IELTS, GMAT

7.0 (no band less than 6.5), NA

Coventry University

IELTS, GMAT

6.5 (no band less than 5.5), NA

 

Scholarships to Study MBA In Marketing

As we have seen in the cost of studying MBA in the Marketing section, it is an expensive course. However, to financially aid its students, universities offer excellent scholarships. 

Let's detail some of them out: 

S.NO 

Scholarship Name

Description

Eligibility 

Amount in INR

1

First Phoenix Scholarship

This award is offered by the University of Chicago

NA

1594061

2

Graduate Grants and Scholarships

These scholarships are available at the University of Pennsylvania 

NA

Institutional grant funding, federal or private loans, and work-study funding (some programs) 

Jobs After MBA In Marketing

MBA in Marketing graduates can take on diverse career roles in the marketing area with lucrative salaries. Since it is an essential part of any business, anywhere from big companies such as Google to small shops needs a marketing professional these days. So the scope for employment is also vast.

Job Profile 

Salary in INR

Marketing Manager

682268

Marketing Executive

Between 110000 and 550000

Marketing Analyst

819355

Chief Marketing Officer

3840000

Market Development Manager

1681520

How to Study for a MBA In Marketing?

If after completing your bachelor's degree and understanding all about an MBA in Marketing qualification, if you are interested in applying for it in a leading nation, please follow this indicative, step-by-step, and easy-to-follow guide.

Step 1: Research and shortlist a country, university, and course for your desired MBA in Marketing program, as per your career goals and academic requirements.

Step 2: Visit your desired MBA in Marketing course page and see if you meet all the eligibility criteria.

Step 3: Gather attested digital copies of these documents.

  • Proof of funds.
  • At least 2-3 LORs.
  • Your SOP.
  • Your evidence of English language proficiency (IELTS, PTE, TOEFL, or equivalent scores).
  • Your academic transcripts.
  • A copy of your valid passport.
  • GMAT scores for MBA, some universities may ask for GRE instead.
  • Your graduate degree or equivalent qualification.

Please visit the official course page for your MBA in Marketing program for the next step.

Step 4: Fill out an application form with your academic, personal, and professional details. Check and attach the required credentials. Now you can submit your application.

Step 5: The next phase involves paying a non-refundable application fee if required.

Step 6: You can learn the official language of your selected university's subcontinent by the time your application's decision arrives. This will also be beneficial if you want PR in that nation after graduation.

Step 7: Done.

Wish to pursue an MBA in Marketing from one of the top colleges worldwide? Then, AECC Global is here for you. Our study abroad expert will ensure that you easily get admitted to your desired university. So contact us today and fulfil your overseas study dreams.


Print

Related Posts

Image

Let's get social.

Study Destinations

Popular Courses

4
Enquire NowTalk to UsAECC SearchWhatsApp Us