In Germany, there are 53 Marketing Master Degree degree programs available at 40 colleges and universities.
A Masters in Marketing in Germany degree is a 1-2 year full-time degree that will help students build the advanced knowledge and abilities needed to boost their marketing career. Strategic marketing, international marketing, marketing, digital marketing, sales management, and more specialities are taught. In German universities, this program is offered as an MS and MA degree.
Choosing Germany to study master's in Marketing is an excellent choice for international students like Indian Students who are seeking a world-class education system that offers graduates of this program high-paying jobs.
Table of Contents
- Masters In Marketing In Germany: Course Highlights
- Why Masters In Marketing In Germany
- Who Should take this Masters In Marketing Germany?
- TOP universities in Germany for Masters In Marketing
- Cost of Studying Masters In Marketing In Germany
- Masters In Marketing In Germany: Tuition Fees
- Cost of Living in Germany
- Eligibility Criteria to Study Masters In Marketing In Germany
- Exams Required to Study Masters In Marketing In Germany
- Scholarships for Masters In Marketing In Germany
- Career Opportunities after Masters In Marketing In Germany
- How to Apply For Masters In Marketing In Germany?
- FAQ
Masters In Marketing In Germany: Course Highlights
Program |
MSc |
Course |
Masters In Marketing In Germany |
Duration of the Course |
2 years |
Eligibility |
Students must have a bachelor's degree in a relevant field. Test of language(German or English) proficiency is necessary. |
Entrance Exams |
IELTS, TOEFL, DSH, TESTDAF |
Tuition Fees |
5000 EUROS |
Jobs |
Chief Marketing Officer, Creative Marketing Lead, Event Marketing, etc. |
Average Salary |
80,000 EUROS |
Why Masters In Marketing In Germany
There are many excellent reasons to choose Germany as a destination for a Master's degree, such as; In Germany, the average pay grade for marketing professionals is 16% more than the national average. Additionally, Graduates in marketing in Germany earn 32 per cent more after 2 to 6 years of experience.
Also, German university graduates with Master's degrees in Marketing make 29% more money than those with bachelor's degrees in marketing. These are all excellent reasons why masters in Germany are widely sought.
Who Should take this Masters In Marketing Germany?
Students with a legitimate interest in furthering their Marketing studies should choose Germany for their masters because of the high level of education the country is known for. Also, students who have a degree in a field related to Marketing should take this course if they would like to work in Europe's Largest Economy.
TOP universities in Germany for Masters In Marketing
University Name |
QS World Ranking |
City |
University of Freiburg |
175 |
Freiburg im Breisgau |
University of Bonn |
150 |
Bonn |
Humboldt University of Berlin |
117 |
Berlin |
Otto Von Guericke University |
198 |
Magdeburg |
SRH University |
214 |
Heidelberg |
University of Cologne |
124 |
Cologne |
University of Bayreuth |
227 |
Bayreuth |
Berlin School of Business & Innovation |
96 |
Berlin |
Munich Business School |
77 |
Munich |
Ludwig Maximilian University of Munich |
101 |
Munich |
Humboldt University of Berlin |
111 |
Berlin |
Cost of Studying Masters In Marketing In Germany
Pursuing a Masters's in Marketing in Germany may be accessible or affordable, depending on the location of your desired university. Fees for student visas and application processing will also be your responsibility. Since private universities offer supplementary and specialised educational services, they are more expensive for international students.
Masters In Marketing In Germany: Tuition Fees
University Name |
Course |
Duration |
Tuition Fees in INR |
University of Bonn |
MA in International Marketing & Brand Management |
2 years |
Free |
University of Freiburg |
MS in Marketing & Digital Media |
2 years |
17.1 Lakhs |
Leibniz Universitat Hannover |
MA in Strategic Marketing |
2 years |
15.6 Lakhs |
SRH University |
MA in International Marketing Management; 1 year |
2 years |
14.9 Lakhs |
University of Cologne |
MS in Marketing & Digital Media |
2 years |
20.4 Lakhs |
Cost of Living in Germany
Germany has lower living expenses than the majority of other European nations. However, Germany's cost of living varies by state and location. It is essential for International students seeking to study in Germany to know the cost of living and prepare adequately.
Below is a table detailing the cost of living in Germany:
Kind Of Expenses |
Amount in EURO |
Student accommodation costs |
500 |
Transportation Fare |
70 |
Clothes |
500 |
Entertainment |
50 |
Groceries & Eating Out |
150 |
Health insurance, medicine, medical costs, |
80 |
Eligibility Criteria to Study Masters In Marketing In Germany
- A passing grade Language proficiency test in German If you choose a German study program over an English program.
- Secondary education documentation and verification are necessary.
- A bachelor's degree of 3 - 4 years in marketing is needed.
- Before enrolling in English-taught programs, you must pass the IELTS, TOEFL, and other essential standard language assessment examinations.
- Documents may be needed, such as; letters of recommendation, statements of purpose, etc.
Exams Required to Study Masters In Marketing In Germany
University Name |
Accepted Exams |
Minimum Band Requirement |
University of Bonn |
TOEFL |
72 |
University of Freiburg |
TOEFL |
90 |
Gisma Business School, Berlin |
IELTS |
6.5 |
Otto Von Guericke University |
TOEFL |
88 |
SRH University, Heidelberg |
IELTS |
6.5 |
Scholarships for Masters In Marketing In Germany
Name of the Scholarship |
Details |
Eligibility |
Amount in EURO |
Friedrich Ebert Foundation Scholarship |
This scholarship is awarded by Friedrich Ebert Foundation to Masters students. |
Must be an international student |
1000 |
PROMOS Scholarship |
This is a free tuition scholarship awarded to outstanding international students. It also covers travel expenses. |
Must be an international student |
Full tuition amount |
Schmalenbach Scholarship |
This scholarship is awarded by Schmalenbach Organization to deserving students. |
Must be an international student |
500 |
Non-EU Students Scholarships |
This scholarship is given by CBS International Business School to non-EU international students |
Must be an international student |
3000 |
Career Opportunities after Masters In Marketing In Germany
A chief benefit of studying in Germany is the opportunity to work in Germany's largest economy. Also, there are a lot of job vacancies for graduates with a master's degree in Marketing in Germany. Below are some high-paying job profiles and salaries available to graduates of this program in Germany.
Job Profile |
Salary in EURO |
Chief Marketing Officer |
120,000 |
Content Marketing Strategist |
100,000 |
Creative Marketing Lead |
89,000 |
Market Research Analyst |
85,000 |
Event Marketing |
76,000 |
Market Research Manager |
84,000 |
Localization Manager |
77,000 |
How to Apply For Masters In Marketing In Germany?
- The university at which you wish to study must be thoroughly researched. Determine whether the German university provides a Master's degree in marketing. Examine all information thoroughly, including the course description, residency and employment permit requirements, tuition costs, and other specifics.
- You must submit academic transcripts, proof of your English or German language proficiency test results (TOEFL/IELTS, DSH, TestDaF), and other pertinent documentation, including a letter of recommendation or statement of purpose, a student visa for Germany, a copy of your passport, and copies of your relevant information, to be admitted to a German university.
- You must finish your application once you have all of your supporting papers. Add your personal and professional information. Before setting a time to submit your saved application, double-check that everything is correct once you've finished the application.
- Await the letter from your chosen German university confirming your acceptance. It could take one or several weeks to complete the application and evaluation process. You should start looking for a place to live and submitting applications for grants, scholarships, and student loans as soon as you get your offer letter.
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FAQ
Is Germany a good place to study marketing?
The exceptional level of education and the amazing work prospects with collaborating firms are two of the key reasons foreign students select Germany to further their studies and other professional experiences in Marketing.
How do I become a marketing manager in Germany?
You'll almost certainly require on-the-job experience to become a marketing manager in Germany. In reality, over half of all marketing managers have at least 10 years of marketing experience; just 4% have been in the profession for less than two years.
Is marketing in demand in Germany?
Germany has embraced the notion of digital marketing and has a strong internet marketing business befitting a sophisticated nation.