Masters In Digital Marketing in USA for Indian Students

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Master's In digital marketing in the USA for Indian Students is a one to two-year-long program available as MSc, MBA, and MA specialization. The introduction of social media has resulted in an exponential increase in the number of consumers in the tech/digital domain. This, in turn, has precipitated the global necessity for entrepreneurs (producers of goods/services). As well as have an online presence to effectively promote their brands and reach their target audiences as the new media is constantly relegating traditional media to the background.

With this rise in demand, courses in digital marketing have gained a lot of traction and are attracting hundreds of thousands of students, including Indians. A Master's In digital marketing for Indian Students costs around 43 Lakh INR per annum. There it's important for aspiring students to fully understand the cost implications of choosing to study in the US to avoid mishaps.

Why Pursue a Masters In Digital Marketing in USA

  • The USA is one of the top destinations in the world for students looking to gain a master's in digital marketing because it offers robust research options and world-class education standards.
  • However, it can be pretty costly for Indian students, hence the need to prepare and plan for the cost to be incurred, the necessary travel expenses, and tuition.
  • Employment rates are also high for digital marketing graduates. According to statistics, the employment of market research analysts is expected to grow around 23% through 2026, with a sharp rise in salary of up to 70-90% for master's degree holders.
  • It should be noted that for Indian students, pursuing MS/MSc degrees costs less than an MBA in the USA. A breakdown of these costs will be highlighted below.

Masters In Digital Marketing in USA: Course Highlights

Duration

1-2 years

Course Types Available

MBA, MSc, MS

Eligibility

Four-year bachelor’s in a cognate course

Exams Required

IELTS or TOEFL
GMAT or GRE

Top Recruiters

Cartier, FIG, Disney, Diesel, IBM, Michael Kors

Salaries

$65.34 per hour

Tuition Fees

23,000 to 76,00

Top USA Universities to Study Masters in Digital Marketing

Digital marketing courses in the USA equip students with the skills to connect with consumers via various platforms in the new media. Students learn how to analyze consumer behaviour, create effective marketing campaigns, and evaluate KPIs. Aside from online and full-time master's degrees in digital marketing, you can also study for a PG diploma and certifications in the United States.

The following are top universities to study for master's in digital marketing:

Universities

QS Ranking

Course Offered

Tuition Fees in USD

NYU Stern

8

MBA Digital Marketing

76,780

Sacred Heart University

4

MBA Digital Marketing

28,050

Georgia Tech

88

MSDM (MS Digital Media)

50,270

University of Southern California Annenberg

134

MS in Digital social media

63,840

University of Connecticut

48

MBA Digital Marketing Strategy (elective)

39,706

Pace University

161-170

Masters in social media and Mobile Marketing

40,320

Yeshiva University

246

MSc Digital Marketing & Media

33,360

Bellarmine University

392

MSc Digital Marketing

23,100

Eligibility Criteria for Masters In Digital Marketing in USA

Listed below are the eligibility criteria for a master's in digital marketing in the USA:

  • Four-year bachelor's degree in any relevant course
  • Proof of English language proficiency
  • An academic score of 3.0 on a 4.0 scale, i.e., a 'B' grade

GRE/GMAT Requirements for Masters In Digital Marketing in USA

UNIVERSITY

GRE/GMAT REQUIREMENT

NYU Stern

GMAT required

Sacred Heart University

No GMAT required

Georgia Tech

GRE waived off for 2020-2021

University of Southern California Annenberg

GRE (154 Verbal, writing 4.0)

University of Connecticut

GMAT-600 to 680, GRE-307-31

Pace University

GRE required

Yeshiva University

GMAT/GRE not required

Bellarmine University

GMAT/GRE not required

English Language Requirements for MS Digital Marketing in USA

International students must submit proof of English language proficiency to gain admission into the MS Digital Marketing Program in the US. Listed below are the requirements:

UNIVERSITY 

ELP REQUIREMENTS

NYU Stern

IELTS 7.0, TOEFL 90

Sacred Heart University

IELTS 6.5, TOEFL 80

Georgia Tech

TOEFL -95

University of Southern California Annenberg

TOEFL-114,
IELTS-8.

University of Connecticut

IELTS 6.5, TOEFL 79

Pace University

IELTS- 6.5,
TOEFL- 80

Yeshiva University

Not required for students who finished a bachelor’s degree in English – a speaking university

Bellarmine University

IELTS - 6.5,
TOEFL - 80

Admission Process to Study MS in Digital Marketing in USA

Due to the steady increase in demand for the courses for international and local students, it is essential to start the admissions process as early as possible and not wait till the deadline. International students are required to send in their applications before the local students and also present some additional documents

Documents Required 

The following documents must be included with the application:

  • Official Transcripts
  • Writing samples
  • Letter of recommendation (2-3)
  • Essays
  • Resumé
  • Statement of Purpose

Cost of Studying Masters in Digital Marketing in USA

Timely and adequate planning and preparation are of utmost importance due to the high cost incurred by international students applying for the MS Digital Marketing in the US. Tuition fees alone range from 23,000- 76,000 USD.

Pre-Arrival Costs

These are basic costs incurred by international students before arriving in the US for the program. They are listed below:

EXPENSE TYPE

COST (USD)

Visa fee

160+

Airfare

675

TOEFL fee

180

IELTS fee

185

Health insurance

2000 – 36,740

GRE fee

230

Tuition Fees

UNIVERSITY

TUITION IN INR

NYU Stern

56.70 lakh

Sacred Heart University

20.71 lakh

Georgia Tech

37.12 lakh

University of Southern California Annenberg

47.14 lakh

University of Connecticut

29.32 lakh

Pace University

29.77 lakh

Yeshiva University

24.63 lakh

Bellarmine University

17.05 lakh

There are equally less costly options such as PG Dip, online, or certificate courses that can be opted for.

Living Costs

The cost of living in the USA for International students is approximately 15,000 USD per annum. Additional factors such as the student's lifestyle choices and the location of the University contribute significantly to these expenses. Some of these living expenses are listed below:

EXPENSE TYPE

ANNUAL COST

Accommodation

9600 - 1400

Health Insurance

2000

Travelling

1440 - 3000

Groceries

3000

Other utilities

6000

Masters In Digital Marketing in USA with Scholarships

International students equally have the option of seeking financial aid to ease the burden of financial pressure, and the best thing is that students are not required to pay back, unlike student loans. Scholarship options to choose from are listed below:

SCHOLARSHIP

ELIGIBILITY

AWARD

NYU Sterns Dean Scholarship

Available to all MBA applicant

Covers full tuition fee

Pace University Deans & President's Scholarship

Meritorious student

$3,200-$7,38

QS Scholarship

Apply with relevant courses and partner universities in the US

$2,000-$10,00

Yeshiva University Bright Futures Scholarship

Commit to working on a meaningful project with a faculty member

$25,00

Yeshiva University Graduate Scholarship

Meritorious students

variable

Go clean scholarship

Merit-based scholarship (GPA-2.5)

$3,500

USA Visa Procedure to Study for Masters in Digital Marketing

International students require a valid visa to study in the USA. The following listed documents are mandatory to obtain a US visa:

  • Application fee of 160 USD
  • Valid passport with a minimum of 6 months' validity
  • Form DS-160
  • A receipt of payment of the application fee
  • Form I-20
  • Original Marks Sheet
  • Standardized test scores, for example, TOEFL, IELTS
  • Evidence of sufficient finances to cover the program's tuition fee
  • Proof of intent to return to the home country once the course is finished.
  • Personal interview

Jobs and Salary After Studying Masters In Digital Marketing in USA

Digital Marketing professionals are highly sought after in the US. According to statistics, the digital marketing industry is expected to grow by 6% from now till 2029. Graduates are absorbed by top-notch organizations such as Cartier, IBM, Disney, Sony Music, Universal Music, and Morgan Stanley, among many others. Because it is an employer's market, digital marketing grads have numerous career chances.

Listed below are professions within the industry and the salaries attached to them.

PROFESSION

SALARY AT ENTRY LEVEL (USD/yr.)

Brand Manager

156,000

Digital Marketing Manager

132,000

Web content manager

111,000

Web Analytics Manager

109,000

Assistant Brand Manager

104,000

Campaign Specialist

103,000

Advertising Strategy Planner

103,000

Content Marketing Strategist

98,300

Outreach Specialist

92,000

Social Media Specialist

96,000

Search Marketing Strategist

144,000

A Master's in Digital Marketing in the US is a wise choice. The fact that it is a highly lucrative course cannot be overemphasized, and the US remains one of the best countries to pursue a degree. Graduates will be equipped with additional technical skills such as SEO, SMO, content creation, copywriting, brand communication, advertising, media planning, and art direction, among many others, which are well in demand by advertising and PR agencies around the world. Digital Marketers remain the bridge builders between producers and end-users and are a vital factor within the global economy.

It's not too late, and you can still jump on the wagon and get admitted to one of the country's top universities. Studying abroad could be a long and tedious process however at AECC Global with expert counsellors. The Counsellors will guide you through every step and help you attain your dreams at ease. They will assist with visas, courses, universities, and more.


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