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Types of Mass Communication

types-of-mass-communications

Mass communication has evolved significantly from ancient times. Initially, mass media was primarily focused on basic verbal and non-verbal forms of communication. Over time, it has undergone a remarkable transformation, shifting from a mere public communication platform to a global stage for social interaction. This evolution has enabled people to express themselves more freely than ever before.

The advent of social media and cutting-edge technologies has fundamentally changed our perception of the world around us. These technological advancements have not only revolutionized the media industry but have also opened up a vast array of career opportunities.

Mass media today encompasses a diverse range of mediums, including newspapers, books, radio, social media platforms, various publications, and streaming services. Despite this diversity, mass media can be categorized into four primary types, each playing a unique role in the way we communicate and consume information.

Types of Mass Communication

Mass Communication serves as a channel for spreading information to a vast audience, transcending physical and geographical boundaries through a variety of media forms. It has been a fundamental aspect of human society, ranging from traditional folk songs, dances, and theatre to modern-day radio, video games, and social media. Over time, with the rapid advancement in communication technologies, the scope and influence of mass communication have significantly broadened.

The various types of mass communication include:

  • Print Media
    • Newspapers
    • Magazines
    • Books
    • Novels
    • Comics
    • Journals and Publications
  • Broadcast Media
    • Films
    • Television
    • Radio
  • Outdoor and Transit Media
    • Billboards
    • Hoardings
    • Posters
    • Banners
  • Digital/New Media
    • Social Media Platforms
    • Video Streaming Services
    • Websites
    • Mobile Applications
    • E-books
    • Podcasts
    • Online Radio

Types of Research Methods in Mass Communication 

  • Qualitative Research.
  • Quantitative Research.
  • Fundamental Research.
  • Analytical Research.
  • Applied Research.
  • Conclusive Research.
  • Exploratory Research.
  • Descriptive Research.

Types of Mass Communication Courses

Diploma Courses in Mass Communication

  • Diploma/PG Diploma in Photography
  • Diploma in Advertising & Brand Communication
  • Diploma in Public Relations & Event Management
  • PG Diploma in TV Journalism & Communication
  • Diploma in Multimedia & Animation

Bachelor's Courses in Mass Communication

  • Bachelor of Arts in Liberal Arts and Sciences in Communication
  • Bachelor of Science in Communication – Science, Health, Environmental, and Risk Communication
  • Bachelor of Fine Arts in Communication Design
  • Bachelor of Arts in Media and Screen Studies and Media Arts
  • Bachelor of Arts in Professional Communication
  • Bachelor of Mass Communication
  • Bachelor of Arts in Communication – Rhetoric and Political Culture
  • BJMC (Bachelor of Journalism & Mass Communication)
  • Bachelor of Arts in Communication Studies – Communication and Public Advocacy
  • BA Journalism and Mass Communication
  • Bachelor of Arts in Corporate Communication
  • Bachelor of Arts in Communication Studies – Communication Management
  • Bachelor of Arts in Communication – Strategic Communication
  • Bachelor of Science in Communication of Science and Technology
  • Bachelor of Arts in Mass Media Studies

Master's Level Courses in Mass Communication

  • Master of Arts in Communication Studies – Global Communication
  • Master of Arts in Communication Studies – Interpersonal Communication
  • Master of Science in Comparative Media Studies
  • Master of Arts in Communication Studies – Mediated and Mass Communication
  • Master of Arts in Intercultural and International Communication
  • MA in Journalism and Mass Communication
  • Master of Science in Mass Communication – Marketing Communication Research
  • MA in English – Rhetoric and Communication Design
  • Master of Arts in English Studies and Communication
  • Master of Arts in Communication and Media Administration
  • MA Communication and Culture
  • Master of Science in Public Communication and Technology

Benefits of Studying Mass Communication

Mass communication endows you with the following skills.

  • Commitment to deadlines and adhering to them
  • Networking and interpersonal skills
  • Flexible approach toward work
  • Critical analysis and research ability
  • Out-of-the-box and creative thinking
  • The knack for telling stories and communication skills
  • Excellent writing skills

Types of Mass Communication Jobs and Salaries

Some of the famous job roles in mass communication are mentioned below.

  • Journalist/ reporter
  • Special reporter/ correspondent
  • Content writer
  • Fashion photographer

The backend roles are as follows.

  • Public relations specialist
  • Sound mixer
  • Event manager
  • Radio jockey
  • Art director
  • Scriptwriter
  • Designer
  • Senior editor and sub-editor
  • Producer

In conclusion, the realm of mass communication is vast and multifaceted, offering a rich tapestry of mediums through which information and ideas are shared globally. From the traditional allure of print and broadcast media to the dynamic and ever-evolving landscape of digital and new media, each type plays a pivotal role in shaping public discourse and cultural narratives. As we delve deeper into the digital age, these forms of mass communication continue to adapt, reflecting the changing needs and preferences of society. For students and professionals alike, understanding these diverse types of mass communication is crucial for effectively engaging with audiences and crafting impactful messages in our interconnected world.

For more information on Types of Mass Communication, contact AECC today and take the first step towards a successful international academic journey.

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