What are the different types of Mass Communication?
Print media, outdoor media, media broadcasting, and digital media are different types of Mass Communication.
Mass communication has persisted since olden times. Earlier, mass media existed in primary forms of verbal and non-verbal communication. However, with the advancement in time, the mass media has changed immensely. It has now transformed into a global stage for social communication from being a platform for public communication. People can express themselves freely with it.
Social media platforms and new technologies have altered how we perceive everything around us. Technological development and innovations have led the media industry on a path to colossal career opportunities.
The many mediums of mass media include books, newspapers, radio, social media platforms, publications, and streaming services. However, there are four distinct sorts of mass media.
Mass communication is a way of producing, transmitting, receiving, and analysing messages for large audiences via oral and written media. It's a broad field that takes into account not just how as well as why is it that a message is created, but also how and why it's delivered. Print, digital media, the Internet, social media, radio, and television are examples of these mediums. Health communication, integrated marketing communications, strategic communication, journalism, political communication, and other related professions are all part of mass communication. Those who want to work in public communication study it as a subject in college.
Mass communication experts use their knowledge of dramatic concepts and practical media strategies to develop, deliver, and analyse effective communications for a wide range of audiences. Mass communication strategies are used daily by corporate media managers, public affairs specialists, media people, broadcast professionals, advertisers and marketers, content writers and illustrators, graphic designers, public health educators across practically every industry to create and deploy strategic communication plans ranging from television news to online marketing efforts and public health notifications.
Below listed are some of the Mass Communication outlets through which communication is made to a broader range of audiences:
Print media is a type of media used to communicate. It can range from billboards to coupons and is one of the simplest and oldest methods of reaching out to the general public. The term "print media" originally referred to newspapers, which were the dominant sources of information. Journals, books, and periodicals were included in this category of media.
Ambient marketing is an excellent example of contemporary outdoor advertising. Brands sell their products in strange places and with unusual materials. Let's consider the case of Folgers. Manhole covers were used for marketing this coffee brand in a new and eye-catching way. As a result, areas like bus stations, public transportation, and buildings can be used to promote innovative businesses.
Audio and video information is disseminated to a dispersed audience using an electronic broadcasting medium. Television, radio, video, and video games appeal to a wide range of viewers, including people of all ages, backgrounds, perspectives, ambitions, and interests.
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In 2021, there were roughly 4.66 billion active internet users worldwide, indicating that the world is increasingly reliant on digital media. Brands today advertise their products and services through websites, YouTube, podcasts, and other platforms. Furthermore, businesses frequently use Instagram marketing and Facebook advertising to promote their products.
Name of the Mass Communication Course |
Type of Course |
Duration |
P.G. Certificate Course in Hindi Journalism |
Post-graduate Certification |
1 year |
Diploma in Journalism and Mass Communication |
Diploma |
2 years |
P.G. Diploma in Hindi Journalism |
Post-graduate Diploma |
2 years |
PG Diploma in Business Journalism & Corporate Communication |
Post-graduate Diploma |
1 year |
M.A in Journalism and Mass Communication |
Post-graduate Degree |
2 years |
BA in Journalism |
Undergraduate Degree |
3 years |
BA Hons Multimedia & Mass Communication (BMMMC) |
Undergraduate Degree |
3 years |
Diploma in Media Studies |
Diploma |
3 years |
BA Hons in Hindi Journalism |
Undergraduate Degree |
3 years |
BA Hons Journalism & Mass Communication (BJMC) |
Undergraduate Degree |
3 years |
B.A. Film Making and Mass Communication |
Undergraduate Degree |
3 years |
Bachelor of Mass Media (BMM) |
Undergraduate Degree |
3 years |
Some of the top universities that provide mass communication courses abroad are as follows.
Universities in Australia | Universities in UK | Universities in Canada |
Universities in USA | Universities in Ireland | Universities in New Zealand |
Cost of Study |
|
Country |
Tuition Fee (Range) |
Canada |
USD 5,000 - USD 27,000 |
Australia |
USD 7,700 - USD 30,000 |
United Kingdom |
USD 5,500 - USD 25,000 |
USA |
USD 8,000- USD 35,000 |
Mass communication endows you with the following skills.
QUICK READ: Mass Communication Courses
Some of the famous job roles in mass communication are mentioned below.
The backend roles are as follows.
The average salary of a reporter can range from 150,000 to 200,000 annually. However, the senior and mid-level positions in the same profile can pay between 80,000 to 150,000 annually.
Moreover, the photographers, content writers, and editors will possess different pay scales based on their experience and skills. The average pay scale can range between 1,50,000 to 2,00,000 annually.
Career |
Median Salary |
Journalist |
$51000 |
Photojournalist |
$37000 |
Authors and writers |
$61000 |
News anchors |
$58000 |
News producers |
$30000 to $80000 |
Advertising |
$128000 |
The growth in mass communication is unbeatable. With the advancement in technology, individuals prefer to keep themselves updated about every corner of the world. Also, as the number of broadcasting channels such as news channels, social media, radio stations, and television sets is increasing, the targeted audience is being brought together, opening immense options and opportunities for those interested in pursuing jobs in mass communication. A degree in mass communication will open up opportunities for individuals who want to establish their careers in television, radio, communications, advertisements, journalism, and many more.
Mass communication can be studied at various postgraduate and undergraduate levels. Associate degrees of two years provide students with a firm base on the subject.
A bachelor's in mass communication is studied for three to four years, depending on the country or university of study. The students are advised to pursue an additional placement (1 year) before their final year of study to improve their employability and give them some experience in the industry.
Though every mass communication program, whether Bachelor's, Master's or PhD, will be different, they all include one-to-one tutorials, practical workshops, seminars, and lectures.
Mass communication degrees can be tailored to act according to your interests.
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