Types of Mass Communication

Mass communication has persisted since olden times. Earlier, mass media existed in primary forms of verbal and non-verbal communication. However, with the advancement in time, the mass media has changed immensely. It has now transformed into a global stage for social communication from being a platform for public communication. People can express themselves freely with it.

Social media platforms and new technologies have altered how we perceive everything around us. Technological development and innovations have led the media industry on a path to colossal career opportunities.

The many mediums of mass media include books, newspapers, radio, social media platforms, publications, and streaming services. However, there are four distinct sorts of mass media.

What is The Definition of Mass Communication?

Mass communication is a way of producing, transmitting, receiving, and analysing messages for large audiences via oral and written media. It's a broad field that takes into account not just how as well as why is it that a message is created, but also how and why it's delivered. Print, digital media, the Internet, social media, radio, and television are examples of these mediums. Health communication, integrated marketing communications, strategic communication, journalism, political communication, and other related professions are all part of mass communication. Those who want to work in public communication study it as a subject in college.

Mass communication experts use their knowledge of dramatic concepts and practical media strategies to develop, deliver, and analyse effective communications for a wide range of audiences. Mass communication strategies are used daily by corporate media managers, public affairs specialists, media people, broadcast professionals, advertisers and marketers, content writers and illustrators, graphic designers, public health educators across practically every industry to create and deploy strategic communication plans ranging from television news to online marketing efforts and public health notifications.

Below listed are some of the Mass Communication outlets through which communication is made to a broader range of audiences:

• Print Media,
• Media Broadcasting,
• Digital Media,
• Outdoor Media.

Types of Research Methods in Mass Communication 

• Qualitative Research.
• Quantitative Research.
• Fundamental Research.
• Analytical Research.
• Applied Research.
• Conclusive Research.
• Exploratory Research.
• Descriptive Research.

What are the Different Sorts of Mass Media?

Print Media

Print media is a type of media used to communicate. It can range from billboards to coupons and is one of the simplest and oldest methods of reaching out to the general public. The term "print media" originally referred to newspapers, which were the dominant sources of information. Journals, books, and periodicals were included in this category of media.

Outdoor Media

Ambient marketing is an excellent example of contemporary outdoor advertising. Brands sell their products in strange places and with unusual materials. Let's consider the case of Folgers. Manhole covers were used for marketing this coffee brand in a new and eye-catching way. As a result, areas like bus stations, public transportation, and buildings can be used to promote innovative businesses.

Media Broadcasting

Audio and video information is disseminated to a dispersed audience using an electronic broadcasting medium. Television, radio, video, and video games appeal to a wide range of viewers, including people of all ages, backgrounds, perspectives, ambitions, and interests.

QUICK READ: BSc Visual Communication and Multimedia Courses

Digital Media

In 2021, there were roughly 4.66 billion active internet users worldwide, indicating that the world is increasingly reliant on digital media. Brands today advertise their products and services through websites, YouTube, podcasts, and other platforms. Furthermore, businesses frequently use Instagram marketing and Facebook advertising to promote their products.

Mass Communication Course

Top Universities to Study Mass Communication Abroad

Some of the top universities that provide mass communication courses abroad are as follows.

• McGill University, Canada
• University of Melbourne, Australia
• London School of Economics, United Kingdoms
• Columbia University, United States of America
• Iowa state university
• Arizona State University
• Birmingham City university
• Florida International University

Mass Communication Fees Abroad

Benefits of Studying Mass Communication

Mass communication endows you with the following skills.

• Commitment to deadlines and adhering to them
• Networking and interpersonal skills
• Flexible approach toward work
• Critical analysis and research ability
• Out of the box and creative thinking
• The knack for telling stories and communication skills
• Excellent writing skills

QUICK READ: Mass Communication Courses

Types of Mass Communication Jobs and Salaries Abroad

Some of the famous job roles in mass communication are mentioned below.

• Journalist/ reporter
• Special reporter/ correspondent
• Content writer
• Fashion photographer

The backend roles are as follows.

• Public relations specialist
• Sound mixer
• Event manager
• Radio jockey
• Art director
• Scriptwriter
• Designer
• Senior editor and sub-editor
• Producer

The Salaries of Individuals Differ According to Their Job Roles

The average salary of a reporter can range from 150,000 to 200,000 annually. However, the senior and mid-level positions in the same profile can pay between 80,000 to 150,000 annually.

Moreover, the photographers, content writers, and editors will possess different pay scales based on their experience and skills. The average pay scale can range between 1,50,000 to 2,00,000 annually. 

Scope After Mass Communication Abroad

The growth in mass communication is unbeatable. With the advancement in technology, individuals prefer to keep themselves updated about every corner of the world. Also, as the number of broadcasting channels such as news channels, social media, radio stations, and television sets is increasing, the targeted audience is being brought together, opening immense options and opportunities for those interested in pursuing jobs in mass communication. A degree in mass communication will open up opportunities for individuals who want to establish their careers in television, radio, communications, advertisements, journalism, and many more.

Mass communication can be studied at various postgraduate and undergraduate levels. Associate degrees of two years provide students with a firm base on the subject.

A bachelor's in mass communication is studied for three to four years, depending on the country or university of study. The students are advised to pursue an additional placement (1 year) before their final year of study to improve their employability and give them some experience in the industry.

Though every mass communication program, whether Bachelor's, Master's or PhD, will be different, they all include one-to-one tutorials, practical workshops, seminars, and lectures.

Mass communication degrees can be tailored to act according to your interests.

Still unclear about anything? Well, not to worry. Contact AECC Global and get your queries answered today! AECC Global is one of the world's leading educational consultancies with versatile expert professionals who are ready to help you with any queries you may have. Contact us so we can be of assistance to you in your journey of fulfilling your dream.

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