Are you a graduate aspiring to earn a Master's Degree in digital marketing in the UK? There are some students out there who have taken up this challenge. But why do they need to study abroad? The course can be anything in the digital marketing field, making it diverse and exciting.In the United Kingdom, a master's degree in digital marketing is a one-year postgraduate degree known as an MSc (master of science) or MA (master of arts). Tuition fees for some of the top-ranking UK universities range from 15,000 to 29,000 GBP, making masters in digital marketing more affordable in the UK than in other study-abroad destinations. Indian students planning to pursue the degree should budget for a total cost of 30 lakh INR.
Table of Contents
- Why Pursue Masters in Digital Marketing in UK?
- Masters in Digital Marketing in UK: Course Highlights
- Top Universities Offering Masters in Digital Marketing in UK
- Masters in Digital Marketing in UK: Eligibility
- Admission Process for MS in Digital Marketing in UK
- Documents Required for Masters in Digital Marketing in UK
- Masters in Digital Marketing in UK: Course Subjects
- Cost of Studying in Masters in Digital Marketing in UK
- Tuition Fees for Masters in Digital Marketing in UK
- UK Student Visa Process to Study Masters in Digital Marketing in UK
- Masters in Digital Marketing in UK with Scholarships
- Jobs & Salary After Masters in Digital Marketing in UK
- FAQ
Why Pursue Masters in Digital Marketing in UK?
More and more universities are offering postgraduate digital marketing qualifications and degrees. The degree is required for employment and expanding an individual's knowledge, skills, and learnings. Here are some aspects that influence international students' admission to Digital Marketing programmes in the UK:
- Among the universities offering the course in the UK are globally accredited and well-known institutions such as King's College London.
- Within six months of finishing the course, digital marketing graduates have an employment rate of around 96%.
- Some universities provide placement opportunities to help students find work in the UK.
- Numerous scholarships are available for international students pursuing master's degrees at UK universities.
- The career-oriented master's degree opens up a wide range of employment opportunities in the UK and worldwide.
- Digital Marketing Graduates can earn between 60,000 and 70,000 GBP per year on average.
- A master's degree in Digital Marketing in the UK can help you land jobs with recruiters such as ROOK, Hootsuite, EDF Energy, Google, Microsoft, LinkedIn, etc.
Suggested Reads:
Masters in Digital Marketing in USA | Masters in Digital Marketing in Australia |
Masters in Digital Marketing in Canada | Masters in Digital Marketing in New Zealand |
Masters in Digital Marketing in UK: Course Highlights
Digital marketing courses in the UK place a strong emphasis on employability. They provide various opportunities for students to demonstrate their professional skills and practise their learnings and assessments. Over a year, you will learn how to promote goods and services for businesses and brands, create digital marketing campaigns, and set and evaluate KPIs for the team and yourself.
Course Name |
Masters in Digital Marketing in UK |
Duration |
1-year |
2-years with professional placement |
|
Eligibility |
Bachelor’s degree with at least 55% |
Exams Required |
IELTS, TOEFL, PTE |
Fees |
15,000 to 29,000 GBP |
Salaries (entry-level with masters degree) |
Avg- 70,000 GBP |
Sectors |
FinTech, Ecommerce, Software Development, etc |
Top Universities Offering Masters in Digital Marketing in UK
Here is the list of below top-ranking universities in the UK for masters in digital marketing, according to QS World Rankings 2022, along with basic course information:
QS World Ranking, 2022 |
University |
Course Details |
Course Duration |
Fees in GBP / Year |
#35 |
King’s College London |
MSc Digital Marketing |
1 Year |
29,850 |
#77 |
University of Southampton |
MSc Digital Marketing |
1 Year |
24,060 |
#202 |
University of Reading |
MSc Marketing in Digital Marketing |
1 Year |
13,600 |
#270 |
Heriot-Watt University |
MSc Digital Marketing |
1 Year |
19,176 |
#272 |
University of Surrey |
MSc Digital Marketing & Channel Management (placement available) |
1 Year |
20,200 |
#302 |
University of Strathclyde |
MSc Digital Marketing Management |
1 Year |
23,050 |
#334 |
Royal Holloway University |
MSc in Digital Marketing |
1 Year |
21,500 |
#383 |
University of Kent |
MSc Digital Marketing & Analytics (1-year/industrial placement route available) |
1 Year |
20,500 |
#601-650 |
University of Plymouth |
MSc Digital & Social Media Marketing |
1 Year |
15,200 |
#601-650 |
Coventry University |
MSc Digital Marketing Management |
1 Year |
16,600 |
#651-700 |
University of Portsmouth |
MA Digital Marketing |
1 Year |
16,400 |
#701-750 |
Northumbria University |
MSc Digital Marketing |
1 Year |
15,500 |
#801-1000 |
Liverpool John Moores University |
MSc Digital Marketing |
1 Year |
15,600 |
- |
The University of West of Scotland |
MSc Digital Marketing |
1 - 2 Years |
13,000 |
Masters in Digital Marketing in UK: Eligibility
The basic eligibility criteria include a bachelor's degree in a relevant subject and language proficiency to get UK university admission. Here's the lowdown on master's degrees in digital marketing at top UK universities:
University |
Score in Bachelors |
ELP Scores |
King’s College London |
65% or 8/10 |
IELTS- 7.0, TOEFL- 100, PTE- 69 |
University of Southampton |
55-60% |
IELTS- 6.5 (R&W) 6.0 (S&L) |
University of Reading |
65% or more |
IELTS- 6.5 |
University of Surrey |
55%, |
IELTS- 6.5 to 7.0 |
Royal Holloway University |
55-60% or |
IELTS- 6.5, TOEFL- 88 |
5.5-6.0 on 10 |
||
University of Kent |
55% |
IELTS-65, TOEFL- 90 |
Heriot-Watt University |
55% or more |
IELTS- 6.5 |
Northumbria University |
55% |
IELTS- 6.5 |
University of Strathclyde |
55% or more |
IELTS- 6.5 |
University of Plymouth |
65% or more |
IELTS- 6.5 |
Liverpool John Moores University |
55% |
IELTS- 6.5, PTE- 50-57 |
University of Portsmouth |
55% |
IELTS- 6.5 |
The University of West of Scotland |
No minimum score |
IELTS-6.0, TOEFL-78 |
Coventry University |
55% or more |
IELTS- 6.5 |
Admission Process for MS in Digital Marketing in UK
The majority of applications received by universities are reviewed holistically. The admission committee considers co-curricular activities, non-profit or social work performed, internships, and a variety of other factors besides grades.
- When applying for admission to UK universities, international students must apply early enough to give themselves enough time to obtain a student visa.
- Throughout the year, applications are accepted at various universities. Some of these institutions have an application deadline.
- In the United Kingdom, most universities that offer master's degrees in digital marketing begin classes in September. International students must visit the universities' official websites to ensure they apply on time.
- Universities may take 4 to 8 weeks to respond. Meanwhile, students can track their applications online through the application portal through which they have applied.
- After receiving an acceptance letter, students must pay enrollment fees to confirm their seats at the university.
Want to know about the Application Process? Click Here
Documents Required for Masters in Digital Marketing in UK
The listed below documents must be submitted with the application package for master's degrees in digital marketing from UK universities:
- Transcripts of previous educational achievements
- Proof of language proficiency is provided in the form of an IELTS, PTE, or TOEFL score obtained directly from the testing agency.
- Personal Statement- A statement of 300 to 500 words written by the candidate outlining their interests and skills for pursuing a master's degree in digital marketing.
- LOR - At least one Professor LOR and At least one specialist LOR
- Student Visa: International students planning to study in the UK must obtain a Tier 4 student visa.
Masters in Digital Marketing in UK: Course Subjects
This is a hands-on digital marketing course that includes a real-world marketing project and a simulated consultancy exercise. You will learn concepts, discuss trends, and analyse techniques in an interactive setting.
The course covers topics like:
- Emerging digital communication techniques
- Web analytics and insights into user behaviour
- Impact of online and multi-channel retailing
- Technology underpinning digital marketing
- Advertising, public relations (PR) and sponsorship
- Project design and management
Also Read: MBA In Digital Marketing
Cost of Studying in Masters in Digital Marketing in UK
Aside from tuition, there are additional costs for international students. These include application fees, visa fees, residence fees, travel fees, and other expenses. Let's get into the specifics of these costs.
Pre-Arrival Costs in UK
Expenses you will incur while still in the comfort of your own home. These include university application fees, exam fees for studying in the UK, and visa applications.
Type of Expense |
Cost (GBP) |
Program Application Fee |
50-100 |
IELTS Fees |
160 |
Health Insurance |
300 (per year) |
TOEFL Fees |
155 |
Visa Application Fee |
348 |
Airfare |
547 |
Tuition Fees for Masters in Digital Marketing in UK
The tuition fees for pursuing a master's degree in digital marketing in the United Kingdom for Indian students are approximated below:
University |
Tuition Fees in INR |
King’s College London |
29.71 lakhs |
University of Southampton |
23.94 lakhs |
University of Reading |
13.53 lakhs |
University of Surrey |
20.10 lakhs |
Royal Holloway University |
21.40 lakhs |
University of Kent |
20.40 lakhs |
Heriot-Watt University |
19.08 lakhs |
Northumbria University |
15.47 lakhs |
University of Strathclyde |
22.94 lakhs |
University of Plymouth |
15.12 lakhs |
Liverpool John Moores University |
15.52 lakhs |
University of Portsmouth |
16.32 lakhs |
The University of West of Scotland |
12.93 lakhs |
Coventry University |
16.52 lakhs |
UK Student Visa Process to Study Masters in Digital Marketing in UK
Students must apply for a UK student visa after receiving an acceptance letter from one of the universities. A tier-4 visa is required for courses lasting more than six months. The processing time for a UK student visa is approximately three weeks, but it may take longer during peak periods. Students planning to study in the UK must apply for a student visa at least three months before the course's start date to allow visa processing time.
The following requirements must be met to obtain a UK student visa:
- Passport information
- Acceptance letter from a recognised UK institution with a recent passport-size photograph
- English language proficiency certificate
- Proof of funds: 1,015 GBP (outside of London) or 1,265 GBP (London)
- Bank statements, loan statements, or scholarship letters can demonstrate proof of funds.
- After discussing the eligibility criteria and admission requirements, let us look at the expenses you will incur when studying for a master's degree in the United Kingdom.
Masters in Digital Marketing in UK with Scholarships
Because the cost of studying in the UK can reach around 35 lakh INR per year for Indian students, it is natural for them to seek financial assistance.
Some of the most popular scholarships available to international students pursuing a master's degree in digital marketing in the United Kingdom are listed below:
Scholarship |
Awarding Agency |
Award Amount |
Business and Management Scholarships |
University of Reading |
Varies |
Merit Scholarships for Indians |
Northumbria University |
2000 |
Global Scholarships |
University of West Scotland |
1,500 |
International Academic Excellence Scholarship |
Coventry University |
1,500 |
LJMU Achievement Scholarships |
Liverpool John Moores University |
3000 on tuition |
PG-Taught International Scholarship |
University of Plymouth |
2000 off on your first year’s tuition and maybe offered10% off on successive years of tuition |
Principal’s Masters Scholarships |
Royal Holloway University |
4000 reduction on tuition |
International Academic Excellence Scholarship |
University of Plymouth |
50% of your tuition is waived off |
Dean’s International Excellence Award |
University of Strathclyde |
4000 |
Jobs & Salary After Masters in Digital Marketing in UK
There is no denying that digitization has significantly impacted societies, industries, and businesses. Digital media platforms, which are deeply embedded in our daily lives, have emerged as the industry's new go-to for targeting and retargeting audiences. Because of the high demand for technical professionals, digital marketing has become an employee market.The possibility of pursuing a master's degree in the UK for an international student has improved since the UK implemented a two-year stay back for international students. Furthermore, with the opening of the economy following the COVID-19 pandemic, the job scope is expected to improve. Here are some of the specific job roles you can pursue with your master's degree in digital marketing in the United Kingdom:
Jobs Role |
Salaries (GBP/year) |
Content Marketing Strategist |
78,500 |
Chief Marketing Officer |
1,24,000 |
Creative Marketing Lead |
78,800 |
Market Research Analyst |
86,500 |
Digital Marketing Manager |
94,100 |
Creative Writer |
50,300 |
Brand Manager |
1,15,000 |
Brand Ambassador |
1,13,000 |
Campaign Specialist |
72,500 |
FAQ
Is the UK good for learning Digital Marketing?
The UK is one of the top study destinations to study or learn Digital Marketing. Digital Marketing is booming at a greater phase in the UK with so many jobs for the Digital Marketing graduates. The average salary for the Digital Marketing graduates in the UK is Euro 37,500.
Is Digital Marketing in demand in the UK?
Yes, with a market growing at a larger level for Digital Marketing, the demand for Digital Marketers is really high in the UK.
Is the UK good for Indian students to do their master's?
Yes. It is one of the rich and popular countries in hosting many number of international students from a long time ago. Thus it is really worth doing your master's in the UK.
If you're still unsure about which courses to take or which universities to attend for masters in digital marketing in UK, contact AECC Global experts right away. We are one of the best education consultants, providing comprehensive services to students seeking careers in digital marketing at UK universities.