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Digital Marketing Course in Germany for Indian Students

International students can enrol to study digital marketing in Germany at institutes and universities nationwide. The rise in demand for digital marketing jobs makes it easy for students to pick this course as their preferred option.

Germany has 12+ schools that offer digital marketing courses at different levels to students worldwide. You need to understand vital elements of the entire process to study a digital marketing course in Germany.

A complete guide will provide all the details you seek about German digital marketing course fees, scholarships, eligibility, and other important information. You can use this information to gain admission into top German universities offering degree-awarding courses in digital marketing.

You can also see vital information about top digital marketing jobs in Germany, salary information, and other essential details. With top digital marketing jobs in Germany, you can boost your career prospects after graduation.

What is Digital Marketing and Why Study Digital Marketing Course in Germany?

What is Digital Marketing?

Digital marketing is a management course that provides individuals with skills to understand and recommend trends in various markets. It is a strategic discipline relied on by top marketing brands to advertise goods and services to their clients and partners for greater profit.

Why Study a Digital Marketing Course in Germany?

  • High salary rates – spend less than €31,000 at the most expensive university for an MSc and earn over €50,000 salary per annum as a digital marketer.
  • Top infrastructure – high-ranking universities in global rankings with degree-awarding courses
  • Job opportunities – you can work while studying or land top digital marketing jobs after graduation.
  • Scholarships – 20+ scholarship opportunities to study digital marketing in Germany 

Types of Digital Marketing

The top five (5) types of digital marketing include:

  • Social media marketing,
  • Content marketing,
  • Search engine marketing,
  • Search engine optimisation, and
  • Email marketing

List of Top 5 Digital Marketing Courses in Germany

The list of the Top 5 Digital Marketing Courses in Germany are as follows:-

  • Technology, innovation, marketing, entrepreneurship management and engineering
  • International Marketing and Sales
  • Marketing and Sales Management
  • Digital Innovation and Intrapreneurship
  • Digital Marketing

Top Digital Marketing Universities in Germany

Germany has over 20 top digital marketing universities. See some of the top institutions below:

QS Rank

University

Degree 

Duration

107

RWTH Aachen University

MSc, Management and Engineering in Technology, Innovation, Marketing and Entrepreneurship (MME-TIME) 

12 months

300

University of Wuppertal

M.S Management and Marketing

24 months

501-600

Aalen University

M.A International Marketing and Sales

12 months

601-700

Free University of Berlin 

M.S Management and Marketing 

24 months

501-600

University of Bayreuth

M.B.A Marketing and Sales Management 

24 months

501-600

Otto Von Guericke University

M.S International Management, Marketing, Entrepreneurship 

24 months

701-800

International University of Applied Sciences, Bad Honnef 

M.A. Digital Innovation and Intrapreneurship

12 to 24 months

401-500

Berlin School of Business and Innovation


MSc Digital Marketing

18 months


355

Berlin School of Economics

M.A International Marketing Management

12 months (no internship)  

24 months with internship

-

Munich Business

School

M.A. International Marketing and Brand Management 

18 months

601-700

Koln Business School

M.A. Digital Marketing

24 months

501-600

GISMA Business School, Hannover

M.S. Digital Marketing

12 months


701-800

ESCP European

School of Management

MSc,  Marketing and Digital Media

15 months

-

EU Business School, Munich

MS Digital Marketing, Transformation, and Design Thinking

12 months



701-800

HMKW University of

Applied Sciences for

Media, Communication and

Business

M.A. Public Relations and Digital

Marketing

24 months

Cost of Studying Digital Marketing in Germany

Tuition fees vary across German universities that offer training in digital marketing to students. See some of the fees below:

University

Tuition Fees (EUR) 

Tuition Fees (INR)

Aalen University

€ 1,500

Rs. 1.35 lakhs

Berlin School of Business and Innovation

€ 12,800

Rs. 11. 5 lakhs


Berlin School of Economics

Free 

(semester fees not included)

Free 

(semester fees not included)

ESCP European School of Management

€ 22,000

Rs. 19.9 lakhs

EU Business School, Munich

€ 15,000

Rs. 13.5 lakhs

Free University of Berlin

Free

Free

GISMA Business School, Hannover

€ 16,000

Rs. 14.4 lakhs

HMKW University of Applied Sciences for Media, Communication and Business

€ 17,000

Rs. 15.3 lakhs

International University of Applied Sciences, Bad Honnef

€ 2,300

Rs. 2 lakhs

Koln Business School

€ 9,200

Rs. 8.4 lakhs

Munich Business School

€ 8,000

Rs. 6.6 lakhs

Otto Von Guericke University

Free

Free

RWTH Aachen University

€ 30,000

Rs. 27 lakhs

University of Bayreuth

€ 5,000/Semester

Rs. 4.5 lakhs


University of Wuppertal

Free 

(semester fees not included)

Free 

(semester fees not included)

All fees above are annual payments unless indicated otherwise.

Cost of Living in Germany

You need to consider living expenses before you apply to study digital marketing in Germany. Take note of rent, feeding, and other expenses to ensure you draw a solid spending plan. Apart from your digital marketing course fees, these expenses will make your time in Germany more comfortable.

Common Expenses

Average Monthly Costs (EUR) 

Average  Monthly Costs (INR)

Food

€ 350

Rs. 31,150

Rent

€ 500

Rs. 45,150

Utilities

€ 400

Rs. 36,000

Transportation

€ 200 

Rs. 18,000

It's worth noting that you might spend more or less on these expenses while studying a digital marketing course in Germany.

Factors like location, lifestyle, and so on could affect your overall expenses while studying to land digital marketing jobs in Germany. Salary earners studying to improve their CV may be fine with these recurring expenses.

However, international students on a budget may need to share apartments or study digital marketing courses in Germany in cities with low living costs. 

Eligibility Criteria to Study Digital Marketing in Germany

To be eligible for admission to study digital marketing in Germany, students must satisfy the following criteria.

  • Complete a diploma or Bachelor's degree in business, Science, Technology, Engineering, and Mathematics (STEM) or marketing courses with a cumulative GPA of 2.5 or higher,
  • Average scores in language proficiency tests [German (B1 or B2) and/or English (IELTS)]

You may also need to be a member of an international marketing association or institute to study digital marketing at some institutions in Germany.

To know more: Study gap in Germany

Exams Required to Study Digital Marketing in Germany

The following are required exams to study digital marketing in Germany,

  • Language proficiency test,
  • GMAT (average 500 - 600),
  • GRE (145 quantitative + 140 verbal),
  • TOEFL,
  • IELTS

It is worth noting that most schools do not require more than two (2) of all exams listed above. You may also need to provide proof of at least 12 months of work experience at some universities to be eligible for admission.

How to Apply Digital Marketing in Germany?

You can apply to study digital marketing in Germany with the following steps:

  • Fill application form for your preferred university,
  • Upload all documents (academic certificates, language proficiency test, etc.),
  • Take the scheduled online tests (not compulsory for all schools),
  • Wait for a reply offering you provisional admission
  • Apply for a scholarship with the admission letter from your preferred institute/university (optional)


Germany also has a friendly immigration policy towards international students. You may decide to stay behind and apply for digital marketing jobs in Germany. Salary levels after your graduation will be much higher in Germany when you are a graduate of any top institution in the country. 

Scholarships to Study Digital Marketing in Germany

Several scholarships are available for students to study digital marketing in Germany. These scholarships receive funding from the German government, private bodies, and international organisations. Some top scholarships available to study a digital marketing course in Germany are in the list below:

Scholarship

Type

Eligible students

Konrad-Adenauer-Stiftung Scholarship

Fully-funded

Students who plan to study for a Master's or PhD in a German institute or university; less than 30 years of age with a degree from a university in their country of origin

Bayer Foundations

Fully-funded

Students with German citizenship and international students

KAAD Scholarship

Full waiver of tuition fees

Qualified students from Asia, Africa, and two other continents

The Friedrich Ebert Stiftung

Rs. 90,000 per month

International students and Germans with a first degree

DAAD Scholarship

Fully-funded

International students currently in Germany with a minimum IELTS score of 6.0

Heinrich Boll Scholarships for International Students

Fully-funded

Available to Science, Technology, Engineering, and Mathematics (STEM) students and those from other disciplines

Inlaks Shivdasani Foundation Scholarship

Maximum of USD$100,000 grant

Indian students pursuing higher education abroad

Marie Curie International Incoming Fellowships (IIF) For Developing Countries

€ 15,000 per annum

Available to PG students from developing countries around the world

Orange Tulip Scholarship India 

Full study waiver

UG/PG level

German universities also have separate scholarship programs to sponsor qualified students to study digital marketing courses at subsidised rates. Some top courses for students looking to study digital marketing in Germany include:

  • Frankfurt School of Finance and Management
  • Free University of Berlin
  • Hamburg University
  • Heidelberg University
  • Humboldt University
  • Leipzig Graduate School of Management
  • Otto Von Guericke University
  • RWTH Aachen University
  • University of Wuppertal

These universities and others not listed here offer their training at subsidised rates. Training from these schools provides students with enough skills required to land top digital marketing jobs in Germany. Salary scale websites like Glassdoor show that Germany is a top destination for digital marketers with many competitive job offers.

International students can take advantage of these scholarship programs and low-cost universities to study a digital marketing course in Germany with ease. 

AECC | Top Education Consultant for International Students

Do you need professional support to choose the best digital marketing course in Germany as an international student? Trust AECC to deploy our extensive network to help you pick a top institution to study digital marketing in Germany.

You can rely on our vast experience in education consultancy to study in this field and land top digital marketing jobs after graduation. Some of the services we offer include providing information about digital marketing course fees, healthcare insurance, visa processing, admission requirements, and much more.

Connect with our team of experts and get the help you seek to study top digital marketing courses in Germany today!

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