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Masters in Marketing in Canada for Indian Students


Marketing courses in Canada are currently in high demand among students, owing to their ever-increasing demand. A Masters in Marketing programme in Canada teaches marketing professionals the fundamentals of business and advertising. The programme is primarily intended for students who want to deepen their understanding of marketing theories and apply them to advanced marketing research. With the increase in digitization, marketing has become a highly demanding skill.

Therefore, a career in marketing has become a go-to choice for students looking for a brightening career in big multinationals.

If you are also looking for a highly specialized professional degree to equip you for this dynamic world of marketing, then a master's in marketing in Canada could be your solution.

Why Pursue Masters in Marketing in Canada?

Canada is widely known for offering great programs at an affordable cost. For marketing courses as well, there are various universities in Canada that are ranked globally for their excellent quality education. Master in marketing in Canada is offered as Marketing MBA and MSc in Marketing. It is a 1-2 years full-time course that equips students with real-life marketing skills.

Here are some of the reasons for pursuing a master's in marketing in Canada:

  1. Canada is ranked as one of the best places to live abroad and is a popular destination for students across the globe to study abroad.
  2. As per the research, by the end of 2023, advertising marketing in Canada is estimated to be valued at 12.5 billion dollars, making it the highest and fastest-growing industry.
  3. Canada offers lucrative career options in marketing fields, such as marketing manager, brand strategist, etc.
  4. The Job opportunities in the marketing sector will rise by 19% by 2029.
  5. Universities in Canada offer various internships, financial aid, and scholarship options to ease the financial burden.

Read More: 

Top Universities in Canada for Masters in Marketing

Here are the top universities for pursuing a master's in marketing in Canada:


Business School

Program Offered

Course Duration

Total Fees (CAD)

University of Toronto

Rotman School of Management

MBA in Marketing



University of British Columbia

UBC Sauder School of Business

Master of Management in Marketing



Queen’s University

Smith School of Business

MSc in Marketing



York University

Schulich School of Business

Master of Marketing


$ 84,100

Concordia University

John Molson School of Business

Master of Science (MSc) in Marketing


$ 36,392.40

University of Saskatchewan

Edwards School of Business

Master of Science (MSc) in Marketing



University of Guelph

Gordon S. Lang School of Business and Economics

MSc – Marketing and Consumer Studies


$ 19,525.00 

Popular Courses in Masters in Marketing in Canada

Masters in Marketing in Canada are offered as a Masters of Science (MSc) and Masters of Business Administration in Marketing. An MBA degree in marketing focuses on advertising, branding, market research, and global/online/digital marketingOn the flip side, an MSc degree focuses more on gaining in-depth knowledge about designing marketing research, marketing theory, consumer behaviour, research design, etc. Among these courses as well, there are various options to choose from.

Some of the popular courses for masters in marketing in Canada are:

  • Marketing and Entrepreneurship
  • Marketing - Digital Engagement Strategy
  • PR, Marketing, and Strategic Communication Management
  • Marketing - Research and Analytics
  • Advertising - Media Management
  • Advertising - Creative and Digital Strategy
  • Marketing Management

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Masters in Marketing in Canada Eligibility Criteria

For pursuing a master's in marketing in Canada, the below-mentioned eligibility criteria need to be met by the applicant:

  • A bachelor's degree: Any student applying for the master's in marketing courses in Canada must have completed graduation from a recognized institution. The preferred degree as per university is of 4-years.
  • Work Experience: If students do not have 4-years of degree, then relevant work experience can be considered.
  • GMAT or GRE scores: Most of the universities in Canada require GMAT or GRE scores for admission to master's in marketing. The cutoff scores differ from university to university.
  • IELTS/TOEFL: Applicants must provide IELTS/TOEFL scores to prove their proficiency in English. 

Admission Process to Study Masters in Marketing in Canada

  • All the universities in Canada have an online application process, but the procedures can vary between programs.
  • So, before starting the admission process, the first step is to decide on the program and review the course page for information such as deadlines, admission requirements, eligibility criteria, and more.
  • Once you have gone through the complete details, appear for the exams as required by the university (GRE/GMAT/IELTS/TOEFL). Start the application procedure if you meet all the qualifying requirements.
  • Also, get all the documents (academic transcripts, letter of recommendation) in place before filling out the application form.
  • You may complete the application, send it in, and pay the charge when everything is ready. After this, return to the application and upload all the documents requested.
  • Your application will not be complete until you submit all the required documents. So, upload the documents right after you complete the application form.
  • Once you have submitted the documents, you can check the status of your application by logging in to your account. 

Documents Required

The following paperwork is necessary when applying to pursue a master's in marketing in Canada.

Cost of Studying for a Master's in Marketing in Canada

  • Studying abroad is a dream of many students, but it can be an expensive affair.
  • Thankfully, Canada is a country that offers a quality education at an affordable rate.
  • The average tuition fees for a master's in marketing in Canada ranges from 13,000 to 38,000 CAD.
  • These master's programs are of 1-2 years and include an amalgamation of coursework and research.
  • Other costs are included in the overall cost of living outside tuition.
  • These expenses include Living Expenses and Health Insurance in Canada.
  • On average, the living expenses in Canada costs around $10,000 per year for students.
  • For international students, health Insurance is also mandatory in Canada.
  • Some provinces such as Alberta, British Columbia, New Brunswick, Newfoundland and Labrador, and Saskatchewan cover international students under their provincial health care plans.
  • While students studying in Manitoba, Nova Scotia, Ontario, Prince Edward Island, or Quebec must arrange for private health insurance.

Scholarships for Masters in Marketing in Canada

Below are some scholarships you can avail of as an international student studying in Canada.




Community Impact Scholarship

University of British Columbia

$5,000 - $10,000 

Global Business Leader of Tomorrow Scholarship

University of British Columbia

$10,000 - $15,000 

Ontario Graduate Scholarship

All the universities in Ontario


Masters in Marketing in Canada: Student VISA Requirements

You must have the following documents before applying for your study visa to Canada

  • Valid Passport
  • Academic transcripts of all your previous educational qualifications
  • At least two Letters of References
  • Statement of Purpose
  • Certificates of extracurricular achievements
  • An acceptance letter from the university
  • Proof of funds
  • Passport size photographs
  • English Proficiency test scores

Jobs & Salary after Masters in Marketing in Canada

  • The master's in marketing in Canada helps prepare graduates with ample knowledge and skills about marketing, which makes it easy for them to grab a job in their industry.
  • The main career options for marketing graduates include advertising, marketing, promotion, and public relations.
  • A marketing degree provides enough knowledge about consumer behaviour theory, sales funnel, and other technical skills. So, the graduates have enough opportunities to make a career in a wide range of fields basis on their interests.
  • The average salary of a graduate who has completed a master's in marketing in Canada is around $70,000.
  • The top job titles and associated typical incomes for marketing graduates in Canada are listed below:

Job Profile

Average Salary in CAD

Marketing Manager 


Advertising & Promotions Manager 


Sales Manager 


Market Research Analyst 


Marketing Manager 


Quality Management 


Well, that was extensive coverage but we have got more information for you at AECC. AECC is the right place for you to expedite your education endeavours with assistance in all aspects from finding accredited courses, to an ideal destination and a leading institution. The expert counsellors provide guidance and will bring your dreams to life.

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